SEO Analyst-MS&A Job at Disney Experiences, Celebration, FL

LytvckdDYWFVaW9SU2FsSFJiMHB3TXB6aXc9PQ==
  • Disney Experiences
  • Celebration, FL

Job Description

Job Summary:

The SEO Analyst will play a vital role in driving organic growth for Disney Store, The Walt Disney Company's e-commerce website and app. You will be responsible for optimizing our online content and technical SEO elements to maximize traffic, revenue, and visibility within search engines. This position requires a strong understanding of both content and technical SEO principles, along with a passion for creating engaging and informative experiences for our customers.

As part of the Customer Engagement Search Activation team, you'll collaborate with web development, paid media, marketing strategy, public relations, analytics, and social media teams to create a unified and impactful search strategy. This is a fast-paced, e-commerce-focused environment where innovation and collaboration are highly valued.

Responsibilities:

  • Content SEO Strategy & Execution: Conduct comprehensive keyword research to identify high-value search opportunities, develop content strategies that align with user intent and business goals, and optimize existing and new content (product descriptions, blog posts, guides, etc.) for search engine visibility.
  • Technical SEO Oversight: Monitor website performance, identify and troubleshoot technical SEO issues (site speed, mobile-friendliness, crawlability), and collaborate with web development teams to implement necessary fixes and improvements. Understanding of Google Core Web Vitals and their impact on ranking is a plus.
  • Generative AI & Search Evolution: Stay informed about the latest trends in Generative AI and its impact on search, particularly in areas like AI Overviews and Google Shopping. Develop strategies to optimize content and website structure for enhanced visibility within these emerging search formats.
  • Performance Monitoring & Reporting: Track, analyze, and report on key SEO metrics (organic traffic, keyword rankings, revenue, conversion rates) to measure the effectiveness of SEO initiatives and identify areas for improvement.
  • Collaboration & Communication: Build strong relationships with cross-functional teams (marketing, product, web development, site merchandising) to align SEO efforts with overall business objectives and communicate SEO insights effectively.
  • Project Management: Manage multiple SEO projects simultaneously, ensuring they are completed on time.
  • Stay Current: Continuously learn and adapt to the ever-evolving landscape of SEO, including algorithm updates, new search technologies, and emerging best practices.

Qualifications:

  • 2-4 years of prior experience in an SEO role.
  • Proven experience in SEO with a strong focus on content optimization.
  • Solid understanding of technical SEO principles (site architecture, crawlability, indexability, etc.).
  • Familiarity with SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.).
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Experience with Generative AI and its impact on search, including strategies for optimizing for AI Overviews and Google Shopping is highly preferred.
  • Experience in a fast-paced e-commerce environment is highly preferred.
  • Detail-oriented and organized.

Required Education

Bachelor's Degree in Communications, Marketing, Business, Business Analytics, Data Science, Computer Science or equivalent experience

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at

#LI-VT1

#DXMedia

#DXMarketing

Job Tags

Similar Jobs

Liberty Personnel Services, Inc.

Electrician Job at Liberty Personnel Services, Inc.

 ...environment where your skills will be recognized and rewarded. **Key Qualifications:** - Skilled in installing and repairing electrical systems within industrial settings. - Strong ability to read and interpret electrical schematics and blueprints. -... 

TeamHealth

Psychiatric Nurse Practitioner (PMHNP) in Franklin, North Carolina Job at TeamHealth

TeamHealth is actively interviewing board certified psychiatric nurse practitioners interested in joining our team in the Andrews, North Carolina, area...  ...should be psychiatric mental health nurse practitioner (PMHNP) certified or have documented psychiatric nurse... 

HealthFitness

Massage Therapist (part-time) Job at HealthFitness

 ...receive competitive pay. We provide personal and professional support, training and development and flexible employment opportunities.**Massage Therapist - Sunnyvale, CA****Part-time, 10 hours/week**HealthFitness is looking for an experienced **Massage Therapist** to join... 

Fox Point Recruitment LLC

Digital Marketing Assistant Job at Fox Point Recruitment LLC

 ...Job Title: Digital Marketing Assistant Job Summary: We are seeking a detail-oriented and enthusiastic Digital Marketing Assistant to support our marketing team in executing digital marketing campaigns and managing our online presence. The ideal candidate will... 

Southern Electric

Electrician Job at Southern Electric

 ...At Southern Electrical Service, were the power behind comfortable, safe, and efficient homes across Leesburg. With a strong commitment to excellence, we deliver top-tier residential electrical solutions. If youre a seasoned Electrician looking to bring your skills...