Digital Media Buyer Job at LeadsMarket, Fort Worth, TX

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  • LeadsMarket
  • Fort Worth, TX

Job Description

Summary:

Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition.

Key responsibilities include:

  • Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
  • Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels.
  • Lead the execution of paid social content strategy , ensuring creative excellence, brand positive ROI, and data-driven optimization
  • Prepare reports as needed for SVP, Marketing
  • Driving ROI positive campaigns at scale
  • Point of contact with all Social Media platforms 

Required Skills and Abilities:

  • BA in Communications, Marketing or Social Media
  • Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat.
  • Strong creative decision-making and content curation skills.
  • Understanding of visual trends, digital communication, and social analytics.
  • 5+ years in paid social media with 2+ in LeadGen or Ecommerce
  • Experience with analytics of online marketing campaigns and managing budgets and campaigns
  • Proficiency in writing and scientifically testing Ad Copy
  • Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)
  • Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease.
  • Highly energetic, proactive, and a visionary thinker who can execute efficiently.
  • Proven campaign success with a strong content portfolio.
  • Ability to work independently on campaigns with guidance and strategy oversight as needed
  • Ability to work seamlessly with content developers 
  • Ability to learn the personal loan marketplace 

Job Tags

Full time,

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