Chief Marketing Officer Job at DiPasquale Moore, Kansas City, MO

L3VvbUZpT1dVeUFYVEs5QlNiQXF4czF4aEE9PQ==
  • DiPasquale Moore
  • Kansas City, MO

Job Description

Chief Marketing Officer (CMO)
We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.

Key Responsibilities
Marketing Strategy & Leadership
  • Develop and execute a comprehensive marketing strategy aligned with firm goals.
  • Build, mentor, and lead a high-performing marketing team.
  • Collaborate with attorneys, leadership, and the intake team to drive client acquisition.
  • Oversee public relations and brand reputation.
  • Create, manage, and optimize the firm’s marketing budget , ensuring efficient allocation of resources to maximize ROI.
  • Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery.
  • Identify and evaluate opportunities for market expansion, including new service areas and geographic growth.
Advertising & Brand Growth
  • Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising.
  • Ensure compliance with legal advertising regulations while maintaining compelling messaging.
  • Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts
  • Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI.
Data-Driven Marketing
  • Optimize the firm’s website, SEO, and paid search campaigns to generate client leads.
  • Oversee social media strategy to engage potential clients and position the firm as an industry leader.
  • Utilize CRM and marketing automation to enhance client engagement and lead nurturing.
  • Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels.
  • Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives.
  • Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact
Community Engagement & Outreach
  • Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals
Qualifications
  • 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries.
  • Proven success in multichannel advertising, brand management, and digital marketing.
  • Strong expertise in SEO, PPC, and marketing analytics.
  • Experience managing marketing budgets and optimizing ROI.
  • Proven track record in managing vendor relationships, contract negotiations, and agency partnerships .
  • Exceptional leadership, communication, and analytical skills.
  • Ability to thrive in a fast-paced, client-focused environment.

Job Tags

Full time, Contract work,

Similar Jobs

University of Pennsylvania

Clinical Research Coordinator C (Hybrid Eligible) Job at University of Pennsylvania

 ...Clinical Research Coordinator C (Hybrid Eligible) University Overview The University of Pennsylvania, the largest private employer in Philadelphia...  ...that is divided between working onsite and working remotely Department / School Perelman School of Medicine... 

Brass New York

Events Director Job at Brass New York

 ...Location: New York, NY + Seasonal Travel to East Hampton Job Description Ninepin Hospitality Group is seeking an experienced Events Directo r to lead private events and guest communication across four distinctive venues: Brass A Nomad brasserie named Most... 

TOP BOP / TOPEX

Store Manager Job at TOP BOP / TOPEX

 ...NOW HIRING: STORE MANAGER TOP BOP (ANCHORAGE, AK) Top Bop is looking for a motivated and experienced Store Manager to lead operations at one of our four Anchorage locations! If you have strong leadership skills and a passion for excellent customer service, this is... 

Apple

Tools and Automation Engineer Job at Apple

Tools and Automation Engineer**Cupertino, California, United States****Software and Services****Summary**Posted: **May 22, 2025**Weekly...  ...Architecture. Test Apple WiFi products against 802.11 ac/ax industry standard and protocol to be able to implement these protocols... 

Travel Employment Agency

Travel Agent for a Private Corporation in Chicago Suburbs Job at Travel Employment Agency

JOB DESCRIPTION,REQUIREMENTS AND DUTIES CORPORATE TRAVEL COORDINATOR This is a unique opportunity for the right candidate to...  ...next year. - 3-5 years of experience as a corporate travel agent - Proficient with Apollo GDS - Proficient in booking domestic...